Virtual
Production
EXAMPLES OF VIRTUAL PRODUCTION IN ACTION
In August 2024, Rupture carried out a one-day shoot, producing four spec ads to demonstrate the speed and efficiency of virtual production. To streamline set design, Rupture limited the concepts to those that could utilise a practical sand-dressed set. The three concepts explored were Travel, Beverage, and Footwear. Below are the details of these adverts:
SPEC #01
TRAVEL TIME
This travel concept showcased the flexibility of our 3D set, allowing us to seamlessly adjust lighting and elements like clouds, creating a smooth transition from a dreary cityscape to a vibrant, sunlit beach. The goal was to immerse viewers in the sensation of being transported to a fresh, inviting destination.
SPEC #02
PRIME
For this spec, we drew inspiration from Prime Strawberry & Mellon’s distinct pink packaging, echoing the color throughout our beach scene as the actors opened and tasted the drink. The spot demonstrates how we can achieve lifelike visuals, whilst in a controled studio environment.
SPEC #03 & 04
AIRFLEX 2000
Inspired by the Fallout TV series and working within the limitations of our sand set, we developed the concept of a post-apocalyptic wasteland to highlight the importance of good footwear for escaping its dangerous inhabitants. Fortunately, the efficient shoot schedule allowed us to film a second variation of the same concept with different actors.
A BIRD’S EYE VIEW OF VIRTUAL PRODUCTION AND ITS BUSINESS POTENTIAL
ABOUT VIRTUAL PRODUCTION
During our event Ruaan Gobler presented the benefits of Virtual Production to our attendees. This is an overview of that content, so if you have some time and want to know the Why of Virtual Production and its benefits within the content creation industry, check out below!