Virtual
Production
EXAMPLES OF VIRTUAL PRODUCTION IN ACTION
In August 2024, Rupture carried out a one-day shoot, producing four spec ads to demonstrate the speed and efficiency of virtual production. To streamline set design, Rupture limited the concepts to those that could utilise a practical sand-dressed set. The three concepts explored were Travel, Beverage, and Footwear. Below are the details of these adverts:
SPEC #01
TRAVEL TIME
This travel concept showcased the flexibility of our 3D set, allowing us to seamlessly adjust lighting and elements like clouds, creating a smooth transition from a dreary cityscape to a vibrant, sunlit beach. The goal was to immerse viewers in the sensation of being transported to a fresh, inviting destination.
SPEC #02
PRIME
For this spec, we drew inspiration from Prime Strawberry & Mellon’s distinct pink packaging, echoing the color throughout our beach scene as the actors opened and tasted the drink. The spot demonstrates how we can achieve lifelike visuals, whilst in a controled studio environment.
SPEC #03 & 04
AIRFLEX 2000
Inspired by the Fallout TV series and working within the limitations of our sand set, we developed the concept of a post-apocalyptic wasteland to highlight the importance of good footwear for escaping its dangerous inhabitants. Fortunately, the efficient shoot schedule allowed us to film a second variation of the same concept with different actors.